Digital Transformation at Scale
Amazech Delivers End-to-End Cloud Platform for a digital marketing platform.
From manual processes to an AI-powered, fully automated digital marketing platform.
- 6-Month Initial Rollout
First version deployed in record time
- 100% Cloud-Native
Entire solution built on Microsoft Azure
- AI/ML-Powered Campaigns
Smarter ad placement and better CPMs
- Scalable, Franchise-Ready Platform
Configurable for business growth
About the Client
Our Client is a fast-growing digital marketing company offering world-class advertising solutions at affordable prices. Their vision is to simplify and scale marketing for businesses of all sizes—delivering measurable results through banner ads, TV ads, and targeted campaigns.
Before partnering with Amazech, the clients operations relied heavily on manual processes—quotes were generated manually, ad campaigns were paced by hand, and customers received only basic monthly reports. To truly scale and improve customer experience, Awarity needed a highly scalable, automated, cloud-based platform.
The Challenge
The clients manual processes limited efficiency, customer experience, and growth potential.
They needed:
- A modern platform to automate campaign setup, budgeting, pacing, and reporting.
- End-to-end integration across applications, data, analytics, and cloud infrastructure.
- A scalable, cost-effective solution that could evolve with their business model.
How We Delivered
Amazech engaged as a strategic technology partner, working closely with leadership to align the solution with long-term goals. We executed the project in a phased, agile model.
Strategic Activities
- Designed business and technical architecture on Microsoft Azure
- Developed a program roadmap with incremental releases
- Defined product backlog and delivered features in agile sprints
Technical Implementation
- Azure Cloud Services: Azure DevOps, CI/CD Pipelines, SQL Database, Data Lake, Synapse, Azure Functions
- Application Development: Angular front-end, Node.js microservices, SQL Database
- Analytics & Reporting: Power BI (internal), Angular Charts (customer-facing), Google GIS maps
- Automation: Power Automate workflows, Python scripts, batched API pulls for cost/performance optimization
- AI/ML Integration: Azure ML Services with Synapse pipelines for intelligent ad placements
Delivery Model
Executed in an onsite–offshore model with a cross-functional team:
- Enterprise Architect
- Angular & Node.js Developers
- Power BI Analysts & Data Engineers
- Synapse Integration Engineers
- Data Scientists
- Program Manager & Offshore Leads
- Business Analysts
- QA Engineers
The first version was delivered in just 6 months, with ongoing development, refinements, and support continuing today.
The Outcome
- Customer Portal – Self-service platform for configuring creatives, budgets, and pacing
- Advanced Campaign Reporting – Simplified, insightful analytics for customers
- Cost-Effective Scalability – Optimized Azure-based storage and data integration
- Franchise-Ready Flexibility – Customizable modules for business expansion
- AI/ML-Driven Optimization – Intelligent ad placements for better CPMs
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